Search Without Clicks: Rethinking Brand SEO In An AI-Fragmented Journey | AdExchanger

A lot of businesses still judge SEO by clicks first, but search behavior is getting more fragmented every day. People are discovering brands through AI tools, maps, social platforms, retail search, and communities before they ever land on a website. This article makes a strong point that modern SEO has to be measured by more than sessions. It has to be tied back to visibility, influence, and business impact.


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